1. Bad typography is too easy
2. Illegible and annoying sites
3. @font-face + CSS3 effects = disaster
4. Pirates and the shipwrecked

Bad typography is too easy

A lot of bad or amateur-looking print design is victim of poor type decisions paired with improper typographic finesse. With all the choice out there, why pick Papyrus or Hobo for a menu or brochure? It happens far too often in print and now it can happen easily online with @font-face. For every beautifully crafted typeface, there are probably 10 mediocre ones, and 25 really fugly ones; the odds are stacked against us, but hopefully designers will exercise restraint and common sense.

Illegible and annoying sites

@font-face has the potential to marry beautiful typography with usable, accessible, and indexable content, but there are also foreseeable legibility disasters in this free-for-all. One of the best things about web-safe fonts, such as Verdana and Georgia, is that they are fairly cross-platform reliable, and have proven legibility. With its large x-height, giant counters, and distinctly varied characters, Verdana was designed to be read easily on-screen at small sizes. However when used in print, it sometimes falls comically flat – look at how IKEA just screwed their print branding by using this traditionally web typeface.

Techniques like Cufón and sIFR are technologically hefty, often limiting use just to headline text. Since @font-face is lightweight enough to use throughout an entire site, paragraph text styled poorly in an awkward font can easily impede legibility and annoy users. It’s not worth sacrificing access to the content just to make something look nicer.

CSS3 effects + @font-face = the internet circa 1995

Pair a little cheesy text-shadowing with a “funky” typeface and the internet has been set back 15 years. There is probably never an online situation that calls for drop-shadowed, glowing, or flaming type; we’re talking web design, not cereal boxes. Like crappy flash intros, just because it exists, doesn’t mean it should be used. Let’s hope that clients don’t get a whiff of this one and start requesting it for home page headlines.

Pirates and the shipwrecked

Though it can be argued that pirates will always find a way to get what they want for free, why make it any easier to steal fonts? If used incorrectly, @font-face can offer up copyrighted font files for free. Solutions like Typekit are taking steps in the right direction, but there are bound to be inexperienced slip-ups at first. Browser compatibility issues with @font-face may also end up leaving users on older browsers behind, viewing (in theory) less typographically rich content. It will be fun watching the online typographic revolution unfold once copyright issues are resolved, and cross-browser support is ready. Hopefully @font-face will make the internet a more beautiful place, and not like a bunch of designers got drunk on the punch and barfed typefaces everywhere.