Good clients make good design

Posted on February 16, 2010 by Vivian with No Comments

I recently finished Chip Kidd’s The Learners, a beautiful novel set in a 1960′s ad agency. Kidd – the Brad Pitt of book designers – provides tons of graphic design gems in this book, inspiring nuggets like: Kiddies, what makes good design is good clients. It’s as simple as that. Look at CBS–the eye. Genuis. [...]