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Effective Customer Development: From Idea Through Product Market Fit

October 23, 2013 @ 5:30 pm - 7:30 pm

| $12.50

This seminar is part of Multiplicity’s  Speaker Series on Ideation and Validation. These sessions are geared to start-up technology companies, and are designed to deliver tactical skills that can be implemented immediately. It takes place at ING Network Orange (221 Yonge St) on Wednesday, 23rd October from 5.30 p.m – 7.30 p.m.

Register to attend this event

Customer development is important to discover product features that solve customer needs, and validate or invalidate business assumptions. Building a product before talking to your potential customers could cause you to spending time and money building something no one wants. Tom Walsham, Director of Product Development at The Working Group, doesn’t want that to happen. Tom will be sharing his strategies for building great products based in lean startup methodology principles. This session will focus on:


  • The Goal of Customer Development
  • Idea Validation vs Market Validation
  • Alternative Early-Stage Strategies
  • Finding and Reaching Your Customer
  • Customer Development Interview Tips
  • Extending Reach with Online Techniques
  • Avoiding Confirmation Bias, Implementation and Next Steps


About Tom Walsham


Tom Walsham is Director of Product Development at The Working Group – an Internet software company dedicated to producing user-centric software through utilization of Lean principles and Agile development.  In addition, as Chief Email Herder at PostageApp he has ongoing practical experience in managing a fast-growth SaaS product offering, as well as using Postage as a test bed for ideas and implementation of Lean Product Development.


Over the past decade working in tech, his career has led from the blinkenlights of systems administration, through software development, and ultimately into Lean-focused product management working at and with startups on product development, metrics and marketing.  Previously Tom has held roles in Product Management for – a browser synchronization startup – and worked extensively in email and online marketing.



5:30 PM to 6:00 PM Welcome

6:00 PM to 7:00 PM Presentation

7:00 PM to 7:30 PM Q&A and networking


Multiplicity is a sales-focused business accelerator and co-working ecosystem, based in the heart of Downtown Toronto.  By connecting entrepreneurs with start-up experts who help to solve strategy and execution-related problems, Multiplicity accelerates the growth of early-stage technology businesses focused on software, internet and digital media.

As part of Multiplicity’s not-for-profit mandate, Multiplicity hosts two regular events with the goal of educating, connecting and assisting entrepreneurs in Toronto. Our What’s Cool Breakfast provides an opportunity for emerging start-ups to present their product to a group of investors and experts with the goal of receiving feedback, exposure, partnerships, customers or funding. Our Speaker Series are seminars that cover tactical, practitioner based topics that can be quickly implemented in a start-up to improve success.

Have questions about Effective Customer Development: From Idea Through Product Market Fit? Contact Multiplicity Accelerator


October 23, 2013
5:30 pm - 7:30 pm
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Multiplicity Accelerator


ING Network Orange
221 Yonge St , Toronto, Ontario M5B 2H1 Canada
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