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Join TWG at the International Startup Festival

Tom Walsham, TWG’s Director of Product, will be speaking at Montreal’s StartupFest on July 18 on the topic of “How To Save Your Early-Stage Startup From Certain Doom.”

In this session, Tom will combine anecdotes and data to highlight some of the oft-repeated mistakes that startups make when trying to get themselves moving. Listen and learn from the mistakes of those before you. Examples include: Too much listening to users, not listening to users enough, cargo cultism, not looking at competitors, comparables and corpses and, most importantly, blindly following advice from people on a stage who give you startup advice. Tom will also be mentoring startups one-on-one in the Tent Village during the event.

Tom is an experienced product manager, marketing engineer, and analytics grand-master. He is Director of Product at The Working Group (TWG), Chief Email Herder for PostageApp, and mentor with Startup Next, the global pre-accelerator program powered by Google. Tom was also the Lead Mentor for LEANARTS: A five week program teaching indie performing arts organizations how to behave like tech startups produced by TWG, and is an advisor at the DMZ.

International Startup Festival is a 4-day event on the business of startups, held in the historic Old Port of Montreal. Happening July 15-18, 2015, it brings together aspiring founders, groundbreaking innovators and veteran entrepreneurs from around the world to share thoughts, do business and have fun. Focused on hot sectors like mobility, gaming, social networking, cleantech, education and more, it features startup pitches, inspiring keynotes, and hard-hitting seminars on every stage of the startup lifecycle.This year’s event will focus on Masters and Models: masters of industry and the models they make and break.



Tom Walsham, Director of Product at TWG. Photo Credit: Billy Lee/Belight

Joining Tom at Startup Fest will be Rob Kenedi, TWG’s Entrepreneur-In-Residence Entrepreneurs In Small Rooms Drinking Coffee, on the road, broadcasting live from StartupFest and talking to entrepreneurs about what they’re learning about building companies. The weekly interview series features founders in the trenches speaking candidly about all of the challenges they’re facing. Notable past guests include WealthSimple, Shoplocket, Upverter and Wondereur.

Prior to joining TWG, Rob has delivered a #1 game on iTunes, worked with AT&T research labs take new products to market, and led product for the Ontario Telemedicine Network. He is passionate about building technology companies and has worked with startups at every stage. He has organized Startup Weekend Maker and iOT events in Toronto, and mentors with Startup Next.


Rob Kenedi, TWG’s Entrepreneur-In-Residence, with Natasha Baker of SNAPEDA 

TWG is also sponsoring Liedewolfe, a startup opera company, to attend the festival. Their project, Opera Peep Show, took first prize at this year’s LEANARTS program. LEANARTS is a five week program produced by TWG and Canada’s Performing Arts Alliance that taught 10 young performing arts companies how to think like technology startups. Liedewolfe’s Opera Peep Show series exposes people to new opera scenes using a system of micropayments in a hotel setting.

If you would like to meet with TWG during the festival please contact Holly Knowlman, Marketing Manager:

Book your ticket to International Startup Festival

Startupfest 2014 Sizzler from International Startup Festival on Vimeo.


About TWG

TWG is a Digital Product Studio located in Toronto. We are designers, developers, and business-thinkers with a mission to work with visionary teams and craft remarkable products. We believe in doing right – by our clients and partners, by our community, and by each other.  

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