“Cool is personal. It morphs from one person to another. There are as many types of cool as there are individuals. There is no truth or science or strict parameters around cool. It doesn’t stop somewhere, nor does it start anywhere.” – COOLS
Founded by Paris-born entrepreneur Olivier Van Themsche, COOLS is a place where modern individuals shop modern brands. Their team peruses the globe searching for brands they believe in. No matter if it is high-end luxury or activewear, they care about inspiring stories, modern values and a quality product.
COOLS partnered with The Working Group to take their highly curated shopping experience to mobile. Available on iOS with distinct experiences for iPhone and iPad, the app was featured as “Best New App” on iTunes.
Following the launch of our first successful product we are happy to announce that The Working Group has become the official technology partner of COOLS, leading the design and development of their online platforms across web and mobile.
COOLS is an online shopping destination for unique accessible-luxury apparel, footwear, accessories, and lifestyle from forward-thinking brands such as Aspesi, Hentsch Man, Oliver Peoples West, Cynthia Rowley, Assouline, and Pamela Love.
The brand launched in 2012 following $2.5 million in funding. Today, COOLS showcases a handpicked selection of unique, award-winning designers and shares the stories behind the people who inspire their community.
“I was so pleased with the work that TWG has done on our app that I’ve asked them to handle our entire technology across all platforms.” – Olivier Van Themsche, Founder, COOLS
Good People Crafting Great Software: About The Working Group
The Working Group (TWG) is one of North America’s leading product design and development studios. Established in 2002, we work with leading brands and exciting startups to design and build market-defining software products.
We love what we do, and our approach is guided by our unwavering drive to solve problems for our clients. Pairing our domain expertise with yours, we collaborate to craft the right solution for your business.